If your company is looking for an eye catching way to showcase fabrics, a waterfall presentation may be the answer. A waterfall presentation in the sample industry means that the fabrics are set so that each sample partially covers the next one to create a cascading effect. Usually the bottom sample is glued down, and then the next one is glued at the top edge, overlapping the first sample and hanging freely. Subsequent samples repeat the sequence creating an effect similar to roofing shingles. This arrangement of textile samples can help clients more easily identify choices that appeal to them.
Different waterfall presentations
Waterfall presentations can be used in different types of sample books including stack books, swatch books and swatch cards. This type of presentation allows the samples to be completely customized to better showcase the available fabric options. Waterfall samples can be presented flat or folded, increasing the options for how many fabrics can fit into a space. Edging styles can vary and include straight and pinked edges. A range of sample sizes can be accommodated in these waterfall presentations. All of them will feature durable bindings that add to their longevity in the showroom.
Benefits of waterfall presentations
The waterfall presentation may not end up costing any more than a number of glued-down single fabric cards of the same size. More samples can be displayed per page, which is usually more cost effective in the long run. Clients in your showroom will be able to touch and feel the fabrics to determine their texture and weight. Waterfall swatches are a good way to showcase luxury fabrics such as silks and velvets. Waterfall presentations have become popular in the drapery industry, as clients are better able to evaluate the softness and drape of the fabrics.
Clients looking for upholstery fabrics can lift the material away from the card and inspect the backing of the fabrics. The backing on these fabrics is important as it adds body and durability. If the texture on the back is not really noteworthy, a looped waterfall presentation enables clients to feel the face of the material on both sides.
Trust Harris Sample Book
Harris Sample Book can help your business showcase its product lines in a way that generates consumer appeal. Our customized waterfall presentations are an invaluable tool to use in your showroom and in client meetings.