Sample books are a great way to showcase your products in the early stages of planning. Customers can browse through a variety of samples to see what’s available. They can quickly eliminate samples that won’t work for their project and narrow their choices down to a few possibilities. When it’s time to make a final selection, clients generally want to view a larger sample. This is when memo samples can be an invaluable resource.
Why memo samples?
Memo samples have become more popular in recent years and are changing the sample industry. Getting memo samples into the hands of your customers means they will be much more likely to buy. Hands-on interaction with your fabrics allows customers to accurately compare colors, drape, textures, durability, and quality of the product. Customers need to be able to see the fabric, feel it, and compare it to other choices. Allowing them to take samples home enables the customer to truly envision the fabric in their home. The samples should be large enough to show the pattern or design, so the customer can be sure the fabric will look right in the room they are furnishing.
Consumers often spend time comparing quality, cost, and value before making a big purchasing decision. Companies that are able to provide samples for their customers make it easier for them to coordinate with other fabrics, patterns, and colors in the room. It is much more accurate than viewing samples from online photos.
Cost to produce memos
Memo samples are less expensive to manufacture than many other types of samples. Simple memos are less complicated than sample books, waterfall presentations, fan decks, and many specialty products. This generally means they are faster to produce. Memo samples offer a good return on investment.
Advantage of memos
Memo samples can be shipped directly to online customers who request them. Memos are easy to send and are an ideal way to reach customers who are unable to come into a brick and mortar location. This helps companies expand their customer base.
Marketing trends in 2022
During the early days of the Covid-19 pandemic, the numbers of people shopping in brick and mortar stores dropped dramatically. Many shoppers increased their level of online purchasing and became more comfortable doing so. As optimism re-emerges, people are once again venturing out to stores. However, marketing research by PwC Global Consumer Insights indicates that a hybrid shopping model of both in-store and online purchases will continue to be a trend. Companies that have pivoted to be able to meet their customers’ differing needs will be more successful. Companies that are able to send out samples to consumers have an advantage over their competitors.
Depend on Harris Sample Book
Harris Sample Book can create custom textile sampling tools whenever you need them. Our solid reputation is built on the quality of our work. For over 50 years, Harris Sample Book has developed ways to help our customers connect with theirs. Contact us today to get started.